Omeda and CredSpark Announce Enhanced Partnership to Boost Audience Data Value

CHICAGO, IL / ACCESSWIRE / May 29, 2024 / Omeda, a platform specializing in audience data and SaaS for media companies, and CredSpark, a leader in audience engagement solutions, have announced an expansion of their partnership. This collaboration aims to maximize audience data investments for their mutual clients by integrating real-time data and developing new engagement technologies.

The enhanced partnership will allow clients to combine CredSpark's interactive content with Omeda's Integrated Audience Data Platform. This integration aims to collect more actionable data through interactive polls and surveys, thereby increasing revenue and audience lifetime value.

Tony Napoleone, Vice President of Client Experience at Omeda, stated, "Our partnership with CredSpark addresses the challenge of audience engagement, facilitating better connections while driving revenue and growth."

More than 200 media brands have leveraged this collaboration to collect high-quality first-party data and improve advertising performance. Lev Kaye, CEO of CredSpark, highlighted that the partnership offers media businesses new opportunities for sustainable revenue and improved audience experiences.