on PECHOIN
Chinese Skincare Art Auction Achieves New Heights
Chinese skincare brand Pechoin set an unexpected auction record at the China Guardian Autumn Auction. A set of beauty items sold for nearly 1.1 million RMB, attracting global attention. These works, titled "Contemporary Works by Cheng Lei: Yuling Congguang Jade Lidded Box and Accessories," surprised the art world by fetching high prices, signaling a cultural shift in luxury appreciation.
The auction highlights showcase intricate craftsmanship, combining Suzhou jade-carving, Hangzhou silk weaving, Du-style copper engraving, and renowned calligraphy. This fusion emphasizes cultural elements over brand logos, reshaping the luxury landscape. The sale proceeds support public welfare, adding cultural significance to this commercial success.
R. P.
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