Doritos Loaded Launches New Commercial with Gordon Ramsay and F1's George Russell

Doritos Loaded has introduced a new commercial featuring Chef Gordon Ramsay and F1 driver George Russell. The ad blends culinary artistry with Formula 1® excitement, showcasing Ramsay preparing Doritos Loaded Hellfire Chicken Nachos in a food truck. The twist? The truck is driven by George Russell, adding a thrilling element as it navigates through urban streets.

This campaign strengthens Doritos' relationship with the Mercedes-AMG PETRONAS F1 Team and Formula 1®. Ramsay will create eight recipes for Doritos Loaded, intended for key global markets. The collaboration aims to deliver high-energy culinary experiences for Formula 1® fans, including special recipes exclusive to fan zones.

Doritos Loaded is available via food trucks, delivery apps, and restaurant partners in cities like Madrid, Barcelona, and London, with plans for further expansion across Europe.