PFISTERER Establishes New Hub in Saudi Arabia

Winterbach, Germany - In response to the growing demand for electrical energy in the Middle East, PFISTERER Holding SE expands its presence with a new site in Riyadh, Saudi Arabia. This move aligns with the company's strategy to enhance its market position globally and cater to the increasing need for innovative energy solutions.

Having operated in Saudi Arabia for decades, PFISTERER opens a new branch as the first phase of its localization strategy. The site includes a sales and training center, supporting Saudi Vision 2030's goals of modern infrastructure and renewable energies. The nation aims to generate half of its power from renewables in five years, necessitating significant grid investments.

PFISTERER plans to launch new DC products for efficient long-distance electricity transport. Johannes Linden of the Executive Board highlights the strategic market opportunities. The Riyadh branch enhances customer proximity and service responsiveness, contributing to Saudi Arabia's ambitious energy goals.