Phu Quoc, the new Eldorado of luxury hotels in Asia

Phu Quoc, Vietnam, is emerging as a future luxury hospitality hotspot, with the arrival of prestigious brands such as Rixos, Ritz-Carlton Reserve and The Luxury Collection. In December, Sun Group marked this transformation with ambitious projects, including the Aspira Tower, an innovative tower that will house a hotel and impressive relaxation spaces. Scheduled for completion in 2027, this unique structure is set to become a tourist symbol in Vietnam, similar to the Burj Al Arab in Dubai.

The partnership between Sun Group, Accor & Ennismore and Marriott International promises a significant tourism boom. Phu Quoc, with 6 million visitors this year, aims to become a luxury hub in Asia, rivaling the Maldives and Hawaii. The island now attracts a prestigious clientele thanks to its modern infrastructure and unique experiences offered by the Sun Paradise Land ecosystem.