on RACING FORCE (EPA:ALRFG)
Racing Force Group and Oakley Launch Revolutionary Skier's Eye Technology
Racing Force Group and Oakley have signed a Marketing & Development Agreement to introduce Skier's Eye technology, offering a unique point of view for alpine skiing. This innovation promises a new TV experience with high-resolution images, showing the skier's exact perspective during races.
Racing Force Group, known for its safety devices in motorsports, introduced Driver's Eye™ in 2020. The smallest micro-camera for live TV broadcasting, Driver's Eye™ features a record weight of 1.43 grams and a 9mm diameter. Skier's Eye builds on this foundation with further miniaturization for winter sports, seamlessly integrating into the athlete's equipment without compromising safety or performance.
Oakley, a leading eyewear brand, has collaborated with Racing Force Group to integrate the Skier's Eye system into their snow goggles. This partnership aims to deliver an unprecedented viewing experience to ski fans. Racing Force Group COO Alex Haristos and Oakley's Ryan Saylor highlighted the importance of innovation and collaboration in bringing this technology to life, enhancing the future of alpine skiing.
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