River Cree Resort and Casino Selects Passport Technology’s Lush Loyalty Platform and Mira Player Enrollment Kiosks

LAS VEGAS, NV / ACCESSWIRE / July 2, 2024 / Passport Technology, a global leader in innovative payment technology and customer engagement solutions for the gaming industry, announced River Cree Resort & Casino's choice of Passport's Lush® loyalty and rewards platform and Mira® player enrollment kiosks. This marks the first international placement of the Lush Loyalty Platform outside the United States.

Passport's Lush loyalty platform offers innovative tools for casino operators to boost player acquisition, engagement, retention, and tier progression through gamification, customizable player promotions, and dynamic offers. Vik Mahajan, CEO for River Cree Resort & Casino, expressed enthusiasm for the partnership, highlighting the enhanced loyalty kiosk experience for customers.

The Lush platform's HTML5, cloud-based system allows operators to customize unlimited branding, marketing, promotion, and gifting options. River Cree's customers will benefit from self-service features, a dynamic games library, comprehensive hotel offers, and virtual drawings.

Diallo Gordon, CEO for Passport, praised the expanded partnership with River Cree, noting the excellent collaboration with its leadership team. Chad Boynak, CFO and COO for Passport, emphasized their strong investment in Canada and plans for aggressive expansion across Canada, the UK, and the EU.