Riyadh Air Launches London Flights and Innovative Sfeer Loyalty Program

Riyadh Air is set to commence its daily flights to London Heathrow starting October 26th, fulfilling its 2025 goal. The airline will initially offer tickets to select groups, including employees, marking a vital step in their operational strategy, named 'Pathway to Perfect'. The flights aim to solidify Riyadh Air's market presence and ensure a seamless global travel experience.

Concurrent with these flights, the airline introduces Sfeer, a loyalty program emphasizing community and shareable benefits. Sfeer members can transfer level points within their network, allowing friends and family to upgrade their statuses. This program, promoting a collaborative approach to travel rewards, aligns with Riyadh Air's vision under Saudi Vision 2030.

Early participants, known as 'The Founders', gain priority booking access and exclusive experiences, enhancing Riyadh Air's community-driven travel initiative.