SAILUN Achieves Significant Milestones in Sustainable Performance

London/Frankfurt, July 17, 2024 - Amidst economic fluctuations, the SAILUN Group distinguishes itself with positive economic development and brand perception. According to the 2024 Brand Finance Report and recent tyre manufacturer rankings, SAILUN now ranks among the top ten global tyre manufacturers for the first time.

Stephan Cimbal, Director Marketing SAILUN Europe, highlights the brand's growth and resilience. SAILUN has climbed to eleventh place among the world's most valuable tyre brands, with its brand value increasing over 10% to 801 million US dollars.

SAILUN's success is attributed to its decades of research and commitment to sustainable innovations like EcoPoint3 technology. The brand is also recognized for sustainability, ranking ninth in the global sustainability perception ranking.

Brand Finance's methodology, which assesses over 6,000 brands worldwide, underscores SAILUN's strong market position. The company's continual positive trajectory indicates effective exploitation of future potential through strategic measures, marketing, and communication.