on Sailun Europe GmbH
SAILUN Becomes Official Tyre Partner for FIA
Sailun Europe GmbH has announced that its SAILUN brand will be the official tyre supplier for the Fédération Internationale de l'Automobile (FIA) starting from the 2024 motorsport season. This partnership includes supplying tyres to various international racing events such as the FIA F4 Chinese Championship, TCR Asia International Series, China Touring Car Championship, and the Superrace Championship in South Korea.
Stephan Cimbal, Director of Marketing at Sailun Europe, highlighted the significance of motorsport platforms in fostering innovation in safety, performance, and sustainability. The company aims to leverage its involvement in racing to enhance the development of its consumer tyre technologies.
The collaboration is also seen as a strategic move to increase SAILUN's global brand visibility and market reach. With advancements in tyre technology and increased production capabilities, SAILUN is poised to improve its product offerings, transferring the high-performance standards of motorsport tyres to everyday consumer products.
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