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Samba Digital and Orange Business launch an AI platform for sports organizations

On March 28, 2024, Samba Digital in collaboration with Orange Business announced the launch of a new artificial intelligence (AI) platform, aimed at sports organizations. This innovation, based on Stable Diffusion, one of the most advanced machine learning models, marks a turning point in sports marketing thanks to its content generative capacity.

The platform allows you to create high-quality images and videos from texts, integrating the image rights of sports organizations for content production. Frédéric Fausser, CEO of Samba Digital, underlines the importance of this advancement to simplify content creation while opening a new era of personalization and creativity. Among the first customers of this technology are renowned football clubs like Juventus and Chelsea.

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