Samba Digital announces significant revenue and profit growth for 2023

Samba Digital, a global sports marketing player, has revealed its 2023 financial results, showing notable growth compared to the previous year. With turnover up 45% and net profit increasing by 78%, the company confirms that its forecasts have been achieved. These results were made public on February 28, 2024 from Lisbon.

The geographical distribution of its activities demonstrates a global deployment, particularly in French-speaking Europe, with particular emphasis on the English-speaking market and the United States. In 2023, the notable engagement with the National Football League and the diversification of offers, including in the non-sporting sector in anticipation of the Paris Olympic Games, were key factors in this growth. Likewise, significant investment in artificial intelligence has already generated substantial revenues in 2024.

The company's operating model, based on total outsourcing, has significantly improved operational profitability, reaching a margin of 27.1%. Self-financing remains the main strategy, although Samba Digital has obtained a credit line from Santander Bank to support its development projects.

The group is targeting a turnover of €10M for 2024, based on an economic model favoring recurring revenues and a high renewal rate of customer contracts. Expansion into new regions and dual listing of its shares in Paris are also planned.