on SAPARDIS S.A. (ETR:PUM)
PUMA Appoints Archie McEachern as VP Basketball
PUMA, a leading sports brand, has announced the appointment of Archie McEachern as Vice President of its Basketball division. McEachern, an industry veteran, will begin his role on August 18, 2025, at PUMA's Boston office. He will report to Chief Product Officer Maria Valdes.
McEachern brings extensive experience from positions at Nike and VF Corporation, and previously led 360 Hoops. At PUMA, he succeeds Max Staiger.
PUMA has recently strengthened its basketball presence, launching popular products like the MB series and the All-Pro shoes. The company collaborates with top NBA and WNBA athletes like LaMelo Ball and Breanna Stewart.
This appointment aims to bolster PUMA's legacy in the global basketball market, leveraging McEachern's expertise in product and consumer culture.
R. H.
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