SMX Expands Sustainability Market for GenX and Millennials

SMX (Security Matters), a leader in physical-to-digital supply chain systems, is revolutionizing the sustainability market. By building infrastructure that links sustainability to value, the company aims to open these markets to everyday individuals. The recent GENIUS Act, signed into law by President Trump, validates SMX's verification systems, making them legally recognized across supply chains and ESG reporting.

SMX's patented technology embeds unique markers in materials, tracking their lifecycle from recycling to reuse. This allows for real-time verification of sustainability practices, providing verifiable data for governments, brands, and investors. With its new Irish subsidiary, SMX plans to expand its infrastructure for operational and financial usage.

The platform enables individuals, from recyclers in Malaysia to circularity advocates in Berlin, to participate in markets previously reserved for major players. SMX's credentials represent tangible recycling achievements, not theoretical claims. This shift matters as global regulations tighten, demanding proven compliance from industries.