Sports Illustrated Tickets Partners With Kraft Sports + Entertainment in a Multi-Year Sponsorship

Sports Illustrated Tickets has announced a multi-year sponsorship with Kraft Sports + Entertainment to become the Official Fan Experience Sponsor for the New England Patriots, New England Revolution, and Gillette Stadium. This partnership aims to provide exclusive fan experiences throughout the year.

"We are thrilled to partner with Kraft Sports + Entertainment," said David Lane, CEO of Sports Illustrated Tickets. "Our goal is to elevate the fan experience and provide exclusive access and opportunities to fans and stadium visitors."

Kraft Sports + Entertainment Vice President Murray Kohl added, "We are excited to team up with Sports Illustrated to deliver a world-class experience at our events." The partnership includes the introduction of the Sports Illustrated Pavilion, a new 10,000-square-foot hospitality space in Gillette Stadium's North End Zone, set to feature premium amenities and unique fan experiences.

The Pavilion will celebrate the history of New England sports with a 24-foot video wall, premium food and beverages, and a photo booth for custom digital Sports Illustrated covers. This new space aims to enhance game days and other events at the stadium.