STF's Diverse Team Celebrates Global Recognition, Integrating Heritage into Innovation

RIYADH, SAUDI ARABIA / ACCESSWIRE / June 6, 2024 / Shaping The Future (STF), a Saudi creative consulting firm, has earned international recognition by winning the Muse Creative Awards in the Corporate Identity category for their KONOZ project. This $1.7 billion development in Riyadh is inspired by gemstones, showcasing STF's dedication to impactful corporate identities.

STF’s founder, Ahmed Bin Baz, explained that the firm operates across four disciplines: Advisory, Agency, Spaces, and Digital, integrating Saudi Arabia's rich heritage into their work. STF’s ROSHN project, focused on traditional ornaments, highlights their commitment to cultural significance.

STF's diverse team, including professionals from various backgrounds, enriches their projects with a multitude of perspectives. The firm's excellence has been recognized by the World Brand Design Society (WBDS), placing it among the top global agencies. STF's AO PARK Mall project won in the Corporate Identity category and received a shortlist nomination for the WBDS Awards.

Additionally, AO PARK, a $400 million retail development, aims to become a cultural and entertainment landmark in the region. STF's "MODON HQ & Pavilion" project has also been shortlisted for the Commercial Project of the Year by Construction Week.

Ahmed Bin Baz emphasized STF's commitment to KSA's cultural heritage and collective creativity, embodying their philosophy: "exceptional design embodies the collective wisdom and beauty of humanity."