SWTHZ Appoints Dr. Susanna Søberg as Lead Science and Education Advisor

ATLANTA, GA / ACCESSWIRE / June 13, 2024 / SWTHZ, a leader in boutique wellness and contrast therapy, has appointed Dr. Susanna Søberg to its Medical Advisory Board. This move highlights the company's dedication to a science-based approach to wellness and strengthens its position in the boutique wellness sector. SWTHZ currently operates 25 luxury contrast therapy studios and plans to expand to 130 locations across 30 states within the next year.

Dr. Søberg, an esteemed expert in heat and cold therapy, will contribute her extensive academic and research background. She is known for her pioneering research on infrared saunas and cold plunges and for developing the Thermalist® Education program. Her expertise aligns with SWTHZ's mission to promote deliberate heat and cold exposure therapy.

Jamie Weeks, Founder and CEO of SWTHZ, stated, "The involvement of Dr. Søberg will be crucial in educating the communities we serve about the health benefits of heat and cold exposure." Dr. Søberg, as Lead Science and Education Advisor, will work with the product development team to implement new features and enhance educational content for members and staff.

Dr. Søberg expressed enthusiasm for the partnership, emphasizing the potential to extend the reach of research-backed wellness protocols. She stated, "This collaboration is a significant opportunity to impact public health globally." The integration of her work with SWTHZ aims to foster the broader adoption of sauna and cold plunge therapy.