TCL Enhances Olympic Winter Games Experience at Milano Cortina 2026

TCL Europe has launched its "It's Your Greatness" campaign to coincide with the Milano Cortina 2026 Winter Olympics. The campaign was inaugurated with TCL Edelweiss Land at Milan Central Station, representing a fusion of innovation and sport. This effort showcases TCL's role as a Worldwide Olympic and Paralympic Partner, emphasizing their belief in sports as a unifying force.

As part of their campaign, TCL will provide fans and athletes globally with new ways to experience the Winter Games, via advanced TVs, digital signage, and other technologies. These innovations promise to enhance the viewing experience and comfort both on-site and worldwide, reflecting TCL's commitment to connecting people and inspiring greatness.

TCL's collaboration extends to supporting athletes with state-of-the-art home appliances, and to engaging fans through artistic initiatives like a mural celebrating Olympic spirit. This integration of technology and art highlights TCL's dedication to merging innovation with cultural celebration during the Games.