Terrific Appoints Alberto Canteli Suarez as President and Chief Commercial Officer

Terrific Innovation has named Alberto Canteli Suarez as President and Chief Commercial Officer, effective September 1, 2026. Based in Dubai, Canteli will lead the global expansion of the company as it enters the Middle Eastern market, starting with the UAE.

Canteli brings 26 years of experience from Havas, holding various leadership roles across regions including Europe, the Middle East, and Africa. He will work alongside Founder and CEO Israel Grintz to drive Terrific's global commercial strategy, focusing on enterprise growth and market expansion.

Terrific's unique selling proposition lies in its infrastructure, enabling brands and media companies to create shoppable formats and directly own the audience, data, and transactions. Canteli emphasizes the necessity of turning social engagement into conversion and customer value.