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The Altitude Platform and Torstar Simplify Rich Media Ad Production
The Altitude Platform has announced a strategic collaboration with Torstar to simplify the production and measurement of rich media digital display campaigns. This partnership aims to provide an end-to-end service for clients, from creating rich media ads to campaign fulfillment and KPI optimization.
Historically, agencies and brands have found it challenging to justify the production of rich media assets due to the extra time and poor reporting on engagement. The Altitude Platform addresses this issue by offering tools for easy creation of premium ads that incorporate video, animation, and immersive experiences.
Torstar is now equipped to use heat-mapping technology to measure ad engagement, offering a visual representation of how messages connect with audiences. This unique capability is expected to drive higher engagement and provide measurable results for advertisers.
Ads created with The Altitude Platform and Torstar can also be served through DSP partners for audience extension and retargeting, offering a broader reach for clients.
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