Throtle and HealthVerity Partner to Boost Healthcare Marketing with Advanced Data Pixel Technology

HealthVerity is set to enhance its Media Measurement and Audience Manager solutions by integrating Throtle's data pixel technology, aimed at refining campaign targeting and attribution. This partnership intends to equip marketers with superior data insights for boosted campaign performance. Throtle, known for its identity resolution prowess in healthcare, will enable HealthVerity to enhance campaign attribution through its Media Measurement solution and enable precision targeting with its Audience Manager tool, leveraging unique identifiers for deep insights into patient behavior.

The collaboration between Throtle and HealthVerity is expected to revolutionize healthcare marketing analytics. With HealthVerity's expansive, privacy-protected healthcare data ecosystem and Throtle's ability to capture and match traffic data, this partnership will provide comprehensive views of patient journeys. This integration allows for real-time campaign attribution and optimization, plus HIPAA-compliant analytics for detailed audience segmentation. Both companies aim to elevate healthcare marketing strategies by ensuring messages are delivered effectively to the intended audience.

Leaders from both companies have expressed enthusiasm for the partnership. Chris Neuner of Throtle highlighted the potential for advanced identity resolution in healthcare marketing, while Andrew Kress of HealthVerity emphasized the unprecedented insights this collaboration would offer pharmaceutical companies. As the healthcare industry continues to evolve, such partnerships promise more personalized and effective marketing strategies, benefiting providers and patients alike.