Tonies SE Shows Strong Q2 as TB2 Launch Powers Growth

tonies SE, analyzed by NuWays AG, released robust Q2 results driven by growth investments linked to the launch of the "Toniebox 2" (TB2). Sales increased 16% year-on-year to €79m, with North America contributing 39% of the total. Notably, global sales outside of North America surged by 74%, led by France, UK, Australia, and New Zealand.

While sales of tonies products rose by 22%, sales of tonieboxes dropped by 14%, attributed to retailer inventory adjustments prior to the TB2 launch. Profitability improved with gross profit climbing 29% yoy to €104m, reflecting efficiency in licensing costs and other operational efficiencies.

The new TB2 is a significant innovation, expected to expand the market by including younger children and offering interactive features. The company forecasts a sales growth of over 25% for FY 2025.