Valora launches its first store integrating a Brezelkönig

Muttenz – Valora strengthens its presence in the Swiss “Foodvenience” market. The newly renovated store at the Deitingen gas station now hosts a “clip-in” Brezelkönig. In this dedicated space, Brezelkönig prepares fresh pretzels, sandwiches and hot dogs every day.

This initiative responds to the growing demand for fresh takeaway products. After the success of “The Kitchen” concept in Zurich, Valora is expanding its offering with this first Brezelkönig integrated into a service station. Roger Vogt, CEO Retail of Valora, highlights the growth potential of the sector. Monika Zander, Managing Director at Food Service Switzerland, sees this integration as an opportunity to expand the Brezelkönig brand.

The pilot store in Deitingen could foreshadow an expansion to other strategic locations if the test proves successful.