Viva Aerobus Partners with Fetcherr for Real-Time AI Pricing Engine

Viva Aerobus is partnering with Fetcherr to implement the first generative AI pricing engine in the airline industry. This collaboration introduces Fetcherr's Generative Pricing Engine (GPE) and Large Market Model (LMM) technology for real-time pricing and direct publishing of fares.

Fetcherr's LMM uniquely forecasts demand and market trends, automating high-frequency pricing and inventory management. This system streamlines workflows by directly publishing fares to Viva Aerobus's website, enhancing revenue generation.

Viva Aerobus, which primarily sells tickets through its website, stands to gain from Fetcherr's innovation. The AI company’s technology delivers recommended prices at the moment of a search query, setting a benchmark for real-time pricing in the airline sector.

Roy Cohen, CEO of Fetcherr, highlighted the potential for unprecedented revenue increases with this technology. Felix Velazquez, Chief Revenue Officer at Viva Aerobus, emphasized the revolutionary impact of this partnership on dynamic pricing and the broader airline market.