Walkbase Introduces Innovative Millimeter Wave Sensor at NRF 2025

Walkbase, a leading in-store analytics provider, has launched its new millimeter wave sensor technology during the NRF Big Show 2025 in New York City. This innovative tool enables retailers to accurately measure in-store customer behavior without collecting personal data.

The millimeter wave sensor captures location, pathing, and dwell time data using electromagnetic waves, bypassing the need for cameras and avoiding privacy concerns. This technology performs well in varying light conditions and covers broader areas than traditional tracking tools.

After extensive trials in a large regional US grocery store, retailers can now access the sensor solution, a shift promising precise media attribution and enhanced customer insights.