Zalando Reports Q2 Growth Driven by AI and B2B Expansion

Zalando, Europe's premier fashion and lifestyle tech platform, reported substantial growth in Q2 2026. Group GMV saw a 20.7% rise, hitting €4.9 billion, while revenue reached €3.4 billion. Adjusted EBIT rose by 10% to €205 million, aided by synergies from the ABOUT YOU acquisition, contributing over €10 million.

Active customers increased to 62.5 million, up 18.3%. The B2B segment also showed strength with a 27.6% rise in revenue, reaching €335 million. Their AI platform, SCAYLE STUDIOS, rapidly scaled to over 100 brands, enhancing content production efficiency.

Zalando refined its full-year guidance, now expecting GMV and revenue in the lower half of its previous forecast. Full-year adjusted EBIT is narrowed to €680-€720 million, reflecting continued synergy delivery and operational efficiencies.