Zalando SE Maintains Strong Growth and Optimism for 2026

Zalando SE's financial performance in 2025 was robust, achieving significant growth in key areas. Their gross merchandise volume rose by 14.7% to EUR 17.6 billion, and revenue increased by 16.8% to EUR 12.3 billion. This growth reflects higher customer activity and an expansion of their platform ecosystem. Profitability improved as adjusted EBIT reached EUR 591 million, up from EUR 511 million the previous year.

Artificial intelligence has played a pivotal role in enhancing Zalando's operations. By integrating AI into marketing, content generation saw a substantial boost, reducing production time and increasing output. Supply-chain optimization and delivery accuracy also benefited from advanced AI models. These improvements have been crucial in meeting customer demands effectively.

Looking ahead to 2026, Zalando projects growth of 12% to 17% in GMV and revenue. Adjusted EBIT is expected to be between EUR 660 million and EUR 740 million. These figures underscore the company's momentum entering the new fiscal year.