Zalando Surpasses 2024 Profitability Expectations

Zalando SE has announced that it exceeded its profitability forecasts for the financial year 2024, buoyed by a stronger than anticipated fourth quarter. This performance was primarily driven by robust customer growth resulting from effective marketing and improved sell-through rates. The adjusted EBIT for 2024 is projected to be around EUR 510 million, surpassing the company's previous guidance of EUR 440-480 million issued in October 2024.

The company's gross merchandise volume (GMV) increased by 4.5% year-on-year to EUR 15.3 billion, while revenues rose by 3.9% to EUR 10.5 billion. Capital expenditure for the year stood at EUR 210 million. These figures are preliminary and unaudited, with finalized results scheduled for release on 6 March 2025.