FaZe Clan, a GameSquare Company, Announces Huge Community Engagement from September’s FaZe Subathon

Enormous social metrics reflect the success of FaZe Clan's April 2024 reboot

FaZe Clan takes over the internet with 1.1+ billion impressions, 760+ million video views, and 2.2+ billion minutes watched during its September 2024 Subathon

FaZe was the #1 brand by minutes watched on Twitch during September 2024

FRISCO, TX / ACCESSWIRE / October 9, 2024 / FaZe Clan, one of the most prominent and influential gaming organizations in the world, and subsidiary of GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), today announced huge engagement metrics following its September 2024 subathon. The monthlong subathon was FaZe Clan's first major streaming event since the brand's April 2024 reboot, showcasing the successful return of FaZe Clan and its new creator roster.

Highlights of the September 2024 subathon include:

• Unprecedented Social Reach: 1.1B+ impressions, 760M+ video views, and 47M+ engagements-setting new records as FaZe Clan's biggest event to date

• Dominating Streaming Numbers: Averaged 52.6K concurrent viewers, peaked at 132.2K, and garnered 2.2B minutes watched - with 257M total views

• Twitch Channel Surge: 300K+ new Twitch subscribers, 710K+ follower growth, 350K total subscribers across all participating channels, and FaZe was the #1 brand by minutes watched on Twitch during September

• Community Impact: 79% positive sentiment, strengthening audience connection and transforming the brand's perception

• Breaking Records: Everyone was ranked in the top 20 most-subscribed on Twitch in September, with Ron becoming the most-watched streamer in the world and Jason the most-subscribed Asian streamer ever with 100K+ subs

• Massive Market Share: FaZe Clan's Subathon accounted for 13% of Just Chatting hours watched and 2% of ALL hours watched on Twitch in September

Justin Kenna, CEO of GameSquare stated, "The FaZe Subathon was a groundbreaking and transformational event that redefined the brand's legacy, setting new standards in the streaming space and forging an unparalleled connection with the community, making it one of the most impactful campaigns in FaZe Clan's history. The success of the September subathon is a testament to FaZe Banks' drive and leadership, his vision for the brand and the roster of creators he has assembled. We are extremely proud of the transformation underway at FaZe Clan and extremely excited for what the future holds for the brand."

About GameSquare Holdings, Inc.
GameSquare's (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.

To learn more, visit www.gamesquare.com.

Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's and FaZe Media Inc.'s future performance, revenue, growth and profitability; and the Company's and FaZe Media's ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's and FaZe Media's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com

Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com

SOURCE: GameSquare Holdings, Inc.