Home and Kitchenware Brand Karaca Expands in Germany

The global home and kitchenware brand Karaca, strengthens its retail, logistics, and e-commerce operations in Germany.

Cologne, Germany - Turkish-born global home and lifestyle brand Karaca announced that it is strengthening Germany’s role as the operational and commercial hub of its European growth strategy. With an established retail presence, a strong e-commerce footprint, and a Germany-based logistics infrastructure, Karaca continues to scale its activities across Western Europe through a centralized operational model.

Retail Expansion and Store Network in Germany

Karaca currently operates physical stores in key, high-traffic locations across Germany, including Mannheim, Mall of Berlin, Cologne, and Frankfurt NordWestZentrum, serving customers through different store formats and sizes tailored to local market dynamics. Store sizes range from 380 to 1,000 square meters, with locations attracting a total of 46,500 monthly visitors, reflecting Karaca’s focus on centrally located and highly accessible retail environments. These stores are designed with customer-friendly layouts and clear visual organization, allowing shoppers to easily navigate categories and find the products they need. In addition to its existing footprint, Munich and Stuttgart are among the cities included in Karaca’s future store opening plans, further strengthening the brand’s presence in Germany.

E-Commerce and Digital Channels

On the digital side, Karaca’s own digital channels play a central role in its e-commerce strategy. Designed with a user-friendly interface and seamless shopping experience, the brand’s website attracts an average of 475,000 monthly visitors, while Karaca app reaches approximately 387,000 monthly users, reflecting strong and growing direct-to-consumer engagement. In addition to its owned platforms, Karaca maintains a strong presence on OTTO, one of Germany’s leading online marketplaces, and reaches millions of customers internationally through Amazon across markets including Germany, France, Belgium, the Netherlands, Italy, Spain, the United Kingdom, the United States, Canada, and Mexico.

Additionally, Karaca actively leverages TikTok Shop, aiming to allow users to discover products and purchase them directly. This approach not only enhances Karaca’s brand awareness in Germany but also makes the customer experience more dynamic and accessible.

Logistics and Distribution Operations

Germany plays a strategic role for Karaca not only in terms of retail growth, but also as a key center for logistics, distribution, and employment. The company’s 15,000 square meter central warehouse in Germany operates with a specialized team of 28 employees and currently manages approximately 700,000 online shipments annually. A significant portion of Karaca’s Western European distribution is handled from this facility. Looking ahead, the company aims to increase this capacity to 1 million shipments per year by 2026, supporting both operational scalability and local job creation.

Innovation-Driven Product Portfolio

The brand’s portfolio includes premium 316 stainless steel cutlery sets, known for their durability and corrosion resistance, a material commonly used in luxury watchmaking and maritime applications. Swiss Crystal technology offers a PFAS-free and chemical-free cooking surface, enabling healthier cooking with little or no oil while supporting a safe, balanced, and conscious lifestyle. Karaca also enhances everyday cooking with solutions such as the Quick & Safe pressure cooker, featuring a safety six-lock system, color-coded indicators for cooking status, and a design that enables up to two times faster cooking. Design-focused collections such as the Earth Collection and the Fine Pearl series, the world’s first dinnerware line featuring real pearl, further strengthen Karaca’s distinctive positioning. In small domestic appliances, Karaca stands out with advanced solutions such as Hatır Perfetto, the world’s first machine capable of preparing Turkish coffee and espresso simultaneously, reflecting the brand’s focus on functional innovation and user-centric design.

By continuing to invest in Germany with a focus on quality, sustainability, design, and long-lasting products, Karaca positions the German market as a cornerstone of its broader European expansion vision.

Web sitesi: https://www.karaca.com.de/

Instagram: https://www.instagram.com/karacadeutschland/

Contact:

Ömer Barbaros Yiş

info@karaca.com.de