PRESS RELEASE

from Rocky Mountain Liquor Inc. (isin : CA77472P1018)

Rocky Mountain Liquor Announces CFO Transition

EDMONTON, AB / ACCESSWIRE / January 8, 2024 / Rocky Mountain Liquor Inc. (TSXV:RUM) (the "Company" or "Rocky Mountain"), listed on the TSX Venture Exchange (the "Exchange"), today announced that Sarah Stelmack is resigning her role as Chief Financial Officer ("CFO") effective January 12, 2024 to pursue a career opportunity with another employer. To ensure a seamless transition, the Chief Executive Officer Allison Radford, CPA will assume the role of President and CFO, and Peter Byrne, Executive Chair will be Acting CEO.

Ms. Stelmack said "It has been an incredible privilege to serve as Rocky Mountain's CFO and to work alongside our leadership team and the many talented individuals in the Company. I am grateful to have had the opportunity to contribute to its success to-date, and look forward to watching the Company prosper."

Allison Radford said, "We thank Sarah for her 13 years as a senior executive. She leaves behind a legacy of financial leadership, stability and strategic vision that has positively impacted our Company. I am especially pleased that she has agreed to remain as an advisor to our Board and Executive team."

About Rocky Mountain
Rocky Mountain owns 100% of Andersons Liquor Inc. ("Andersons"), headquartered in Edmonton, Alberta, which now own and operate 25 private liquor stores in that province, up from 18 stores since the Common Shares began trading in December 2008. It is listed on the TSX Venture Exchange (TSX-V:RUM).

Forward-Looking Statements
This news release contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward-looking statements or information. Forward-looking statements and information are often, but not always, identified by the use of words such as "appear", "seek", "anticipate", "plan", "continue", "estimate", "approximate", "expect", "may", "will", "project", "predict", "potential", "targeting", "intend", "could", "might", "should", "believe", "would" and similar expressions.

Forward-looking statements and information are provided for the purpose of providing information about the current expectations and plans of management of the Company relating to the future. Readers are cautioned that reliance on such statements and information may not be appropriate for other purposes, such as investment decisions. In particular, results achieved in 2024 and previous periods might not be a certain indication of future performance, which is subject to other risks, including but not limited to changes in operational policies, changes in management, changes in strategic focus, market conditions and customer preferences, and third party suppliers. Since forward-looking statements and information address future events and conditions, by their very nature, they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks, the risks that these events may not materialize as well as those additional factors discussed in the section entitled "Risk Factors" in RUM's Management Discussion and Analysis, which can be obtained at www.sedar.com. If they do materialize, there remains a risk of non-execution for any reason. Accordingly, readers should not place undue reliance on the forward-looking statements, timelines and information contained in this news release.

The forward-looking statements and information contained in this news release are made as of the date hereof, and no undertaking is given to update publicly or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws or the TSX-V. This cautionary statement expressly qualifies the forward-looking statements or information contained in this news release.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

For further information:

Allison RadfordSarah Stelmack
Chief Executive OfficerChief Financial Officer
(780) 483-8183(780) 483-8177

SOURCE: Rocky Mountain Liquor Inc.



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