Sailun Europe GmbH: MAXAM underlines growth ambitions in the agricultural sector +++ Premieres AgriXtra, FlotXtra, AgilXtra and MS tyre ranges will be in the focus of attention at AGRITECHNICA 2023

Frankfurt,  October 23, 2023 MAXAM will present its innovative range of tyres to the international agricultural industry at AGRITECHNICA 2023, the leading trade fair taking place from November 12 to 18. With its innovative tyre portfolio, the Chinese tyre manufacturer also wants to do justice to the far-reaching changes in agriculture as well as society in terms of the environment and sustainability. As part of the SAILUN Group, the global player MAXAM is relying on its extensive tyre expertise and is placing its innovative tyre solutions for agricultural vehicles at the center of its trade fair presentation. In Hall 4 of the exhibition center in Hanover, the capital of Lower Saxony, everything will revolve for a week around the trade fair motto "Green Productivity - inspiration and solutions" and in particular the latest MAXAM AgriXtra, FlotXtra and MS ranges: "In Hanover we will be presenting solutions and technologies around our latest MAXAM tyre range, underlining our ambitions for a more efficient, productive and sustainable future for agriculture. This is based on our long-term research, expertise and the ingenuity of our engineers. It is our goal to decisively improve the performance of our international customers in the agricultural sector with MAXAM tyres," emphasized Stephan Cimbal, Director Marketing Maxam Sailun Group Europe in the run-up to AGRITECHNICA. At the same time, he highlighted that MAXAM tyres are being used more and more by leading agricultural machinery manufacturers around the world - for example, by Case IH as part of the parent company CNH Industrial with its New Holland and Case brands.

Chinese tyre manufacturer MAXAM is ready to go when more than 400,000 visitors, dealers, experts and trade journalists from over 50 nations travel to the Lower Saxony capital of Hanover at the invitation of the German Agricultural Society (DLG) for AGRITECHNICA 2023. After a four-year break due to Corona break, visitors to the leading international trade fair for the agricultural industry, visitors to the MAXAM stand C19 in Hall 4 will be able to see for themselves how the innovative technologies and tyre solutions of the MAXAM brand will meet the challenges of tomorrow's agricultural industry.

For MAXAM, tyres must be all-rounders, especially for the agricultural and forestry sectors, and always display the highest performance on different soils, under different loads and in diverse speed ranges. "The MAXAM range of tyres we are exhibiting in Hanover guarantees international customers and users maximum performance throughout, both when working in the forest, in the field or on the road. Our focus is clearly on reliability, productivity and efficiency. It is a matter close to our hearts that only tyres of the highest quality are used by our international customers," says Stephan Cimbal.

MAXAM also uses AGRITECHNICA 2023 in Hanover as a stage for exchanging information about its extensive range of tyres. Thus, the dialogue with high-ranking experts on site offers visitors and guests impressive insights into the brand's ambitions, investments and goals. And all this in an innovative setting: a mobile Airstream branded in the MAXAM design will be used as a contact and meeting point at the 140-square-meter booth. "We are very much looking forward to entering into direct dialogue with representatives of the international agricultural industry and international visitors. Our presence at AGRITECHNICA 2023 in Hannover clearly underlines our future ambitions and growth targets in the field of agricultural applications," emphasizes Stephan Cimbal, Director Marketing Maxam Sailun Group Europe. Especially in times of energy crisis, MAXAM wants to use this opportunity to promote itself on the international stage as an innovative and customer-oriented solution provider.

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MAXAM tyre range at AGRITECHNICA 2023 in hall 4, booth C19

MAXAM AgriXtra XL
High volume R1W tyres for high performance tractor applications. High-quality 45° lug pattern provides excellent traction and minimizes vibration while driving. The low pressure and wide footprint reduce soil compaction.

MAXAM AgriXtra H
High-volume R1W tyres designed specifically for harvesters. Their high quality 45° lug pattern provides excellent traction and minimizes vibration while driving. The low pressure and wide footprint reduce soil compaction.

MAXAM AgriXtra N
Narrow tyre for tractors and sprayers that are exposed to high loads and high traction in use. The high quality 45° lug pattern provides excellent traction and minimizes vibration when driving. The low pressure and wide footprint also reduce soil compaction.

MAXAM FlotXtra
All-steel radial flotation implement tyre for agricultural tanker and trailer applications. Belt-stabilized tread provides long tread wear, high stability and resistance to punctures and field hazards. The optimized non-directional block tread pattern provides excellent traction in the field while minimizing vibration at travel speeds.

MAXAM AgilXtra
A radial flotation tyre for agricultural tankers and trailers is ideal for mixed applications. The belt-stabilized tread provides long tread wear, high stability and resistance to punctures and field hazards. Optimized tread design provides excellent traction in the field and minimizes vibration at all speeds. Steel belt construction provides high puncture resistance and self-cleaning tread pattern improves traction.

MAXAM MS910R
Excellent road suitability with all-steel radial construction for maximum durability, stability, traction and comfort. Special self-cleaning design with bumped mud guard.

MAXAM MS930 and MAXAM MS 931
Designed for use on demanding forestry machines. The solid, belt-stabilized tyre design provides excellent traction and flotation for heavy logging operations. Its heavy-duty shoulder and sidewall provide maximum protection from cuts, bumps and punctures. Extra wide footprint provides flotation in muddy, wet ground conditions.

MAXAM MS905
For use on graders and telehandlers where high traction is required. The optimized R4 tread design with self-cleaning mud breakers and center tie rod reduces vibration during overtaking maneuvers and the tyre's deep lower tread improves puncture resistance.

MAXAM MS709
This solid rubber tyre for telehandlers offers maintenance-free performance and a very long service life. Its extra deep, non-directional tread pattern impresses with excellent traction, and its reinforced centerline prevents tread breakage and tearing. Its extra-deep traction pattern with reinforced centerline prevents lug bending and resists wear and lump formation Its maintenance-free airless tyre construction prevents punctures due to punctures or sidewall damage. The MAXAM MS 709 is available as a tyre only or as an assembled assembly for most telehandlers.

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Notes for editors: MAXAM – Facts & Figures

MAXAM Tyre is part of the SAILUN Group, which was founded in 2002 in the East China Technology and Economic Zone of Qingdao. Starting as a technology and testing platform for tyres, the Chinese tyre group is now one of the top 15 largest tyre manufacturers in the world (ranked 12th since 2023). Currently, there are about 400 tyre manufacturers worldwide with about 800 tyre brands.

Tyres from MAXAM and SAILUN are produced in a total of seven high-tech production facilities - four of which are located in northern China (Qingdao, Dongying, Shenyang, Weifang), two in Vietnam, one in Cambodia. To serve international markets around the globe, SAILUN has a worldwide distribution network and numerous logistics centers in North America, Europe, Australia and Asia. With a total production capacity of more than 80 million truck and passenger tyres and 160,000 tons of specialty tyres in 2022, SAILUN serves customers in more than 180 countries and regions around the world.

300 specialists are conducting research on the tyres of the future and are constantly working with Qingdao University of Science and Technology to improve the new generations of tyres to make a sustainable contribution to customers, partners and the environment.

SAILUN is currently the fastest growing tyre brand in the world and ranks 11th among the most valuable tyre brands in the world (according to Brand Finance Report 2023).

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Contact:                      
SAILUN Europe, Media Office
PR & PRESS COMMUNICATION Wolfgang Mache
Schönsberg 17a
22395 Hamburg, Germany
E-Mail: info@wm-pr.de