Traum Ferienwohnungen Outpaces Market as German Travel Industry Slows Down

Berlin, Germany – 1^st April,2025 – While the German travel industry faces a slowdown, Traum-Ferienwohnungen, one of Europe’s leading vacation rental platforms, has continued its upward trajectory, achieving a ~3% growth in demand in 2024 vs 2023. Strategic investments in technology, marketing, and customer experience have helped the platform increase inquiries, reinforcing its position as a leading vacation rental platform in Germany.

As the broader travel sector experiences stagnation, Traum has maintained steady growth. Inquiry volumes showed strong resilience in the second half of 2024, with August (+17%), September (+4%), October (+15%), and November (+17%) demonstrating sustained traveller interest.

A key factor in Traum’s growth is its continued investment in product and technology to enhance user experience. Enhancements such as a new chat feature for direct guest-host communication, date and location retention, vertical galleries, and an expanded lead-sharing system have further streamlined the booking journey, leading to faster conversions and increased engagement. These improvements ensure a seamless and intuitive experience for both travellers and property owners.

Traum has also significantly scaled its performance and brand marketing efforts, resulting in a 50% year-over-year increase in organic traffic. By leveraging SEO, content marketing, and multi-channel advertising, the platform has been able to drive higher engagement and attract a broader audience of travellers. The launch of new products, including the Traum App and Traum Boost, has further strengthened its ability to capture demand, improve conversions, and create a more cohesive booking experience.

Trust and customer satisfaction remain central to Traum’s success. The platform has maintained a 4-star rating on Trustpilot, backed by over 1,400 customer reviews, reflecting strong consumer confidence. Additionally, the introduction of Chat support has helped streamline the inquiry process, allowing travellers to make quicker and more informed booking decisions, while also increasing inquiries for homeowners.

"At Traum, we have always been a tech- first platform, introducing multiple features that simplify the experience for both travellers and homeowners. Our approach is simple—we try to understand how we can make our customers' lives easier, and we build from there. Every enhancement, whether in user experience, communication, or marketing, is driven by that core belief. We will continue to evolve, innovate, and do right by both our guests and homeowners, ensuring that Traum remains their trusted partner in vacation rentals." said Pankhuri Sakhuja, CEO of Traum Ferienwohnungen (part of OYO Vacation Homes).

While competitors in the vacation rental sector continue to face challenges, Traum has remained resilient, driven by consistent MoM demand growth, and a relentless focus on customer-centric innovation. By prioritizing seamless onboarding, superior guest experiences, and data-driven marketing strategies, Traum continues to solidify its position as a leading force in Germany’s vacation rental industry.

Established in 2001, Traum-Ferienwohnungen is a vacation rental platform with over 1,29,000 vacation homes in its portfolio in Europe operating in countries such as Germany, Austria, Netherlands, Spain, among others. Traum-Ferienwohnungen's subscription-based model allows for more transparency, enabling homeowners to connect directly with guests and come to an arrangement beneficial for both. In addition to conventional apartments or houses, the portfolio also offers unique holiday accommodation such as tree houses, houseboats, windmills, and castles for the guests to choose from.

Traum-Ferienwohnungen joined the OYO family in 2019, one of the largest global travel-tech company. Traum-Ferienwohnungen, operates alongside other prominent brands such as DanCenter, Belvilla by OYO and Direct Booker as part of OYO’s vacation homes business (OVH).

For more details on Traum-Ferienwohnungen and to take advantage of the offer, visit https://www.traum-ferienwohnungen.de/   or download our app.