Valsoft Corporation Expands in the Media Publishing Industry with the Acquisition of Aysling

MONTREAL, QC / ACCESSWIRE / June 26, 2024 / Valsoft Corporation Inc. ("Valsoft"), a Canadian company specializing in the acquisition and development of vertical market software businesses, is pleased to announce the acquisition of Aysling, a key player in enabling media publishers to effectively manage advertising operations through AdOrbit, its flagship software.

Aysling helps their clients and partners attain operational efficiencies through their top-of-the-line ERP solutions. Aysling provides visibility into management of advertising sales and operational processes to more than 200 media publishers. Their platform automates the selling processes, manages advertising inventory, centralizes CRM data, fulfills the accounting processes, and provides their customers with relevant insight.

"Aysling has been on an impressive growth path and has become a leader in the advertising operations sector," explains Anthony Caruso, Investment Partner at Valsoft. "The customer-first approach by the entire Aysling team has allowed for this successful trajectory. We look forward to leveraging Aysling's strong foothold to further expand in the media sector under the direction of Managing Director, Rudy Pataro, who will be key to driving success."

With this latest acquisition, Aysling becomes Valsofts first media portfolio company focusing on ad operations management. Aysling will now have the opportunity to not only further strengthen their presence in the US market with its flagship suite, but to expand globally through Valsoft's presence in the media space. Aysling's management team will stay on board to maintain Aysling's stellar reputation among clients as the company grows.

Aysling was previously part of the Fry Family Network, operated by Fry Communications, a large Pennsylvania-based commercial printer. "We invested in Aysling to bring its industry-leading operational capabilities to media companies looking to grow their ad revenue while reducing costs," said David Fry, the company's CTO. "Being part of the Valsoft portfolio now ensures it will have access to the necessary resources to enhance its products and expand internationally. We can't wait to see where it goes from here, and Fry is eager to continue partnering with Aysling to the benefit of our shared customers."

About Aysling:

Aysling offers software solutions to digital and print media publishers across the globe. Their platform automates the selling processes, manages advertising inventory, centralizes CRM data, fulfills the accounting processes, and provides their customers with relevant insight. The solution is adapted to the needs of digital and print publishers. The team that develops and supports this platform is headquartered in Saline, Michigan. For more information about Aysling: https://www.aysling.com/.

About Valsoft Corporation Inc.:

Valsoft acquires and develops vertical market software companies that deliver mission-critical solutions. A key tenet of Valsoft's philosophy is to invest in established businesses and foster an entrepreneurial environment that shapes a company into a leader in its respective industry. Unlike private equity and VC firms, Valsoft does not have a predefined investment horizon and looks to buy, hold, and create value through long-term partnerships with existing management and customers. Learn more: www.valsoftcorp.com

Valsoft was represented internally by Shinjay (Ssin) Choi (Senior Legal Counsel) and Pamela Romero (Corporate Paralegal). Aysling was represented by Honigman LLP.

Media contact information
Communications and Public Relations
Valsoft Corporation
communication@valsoftcorp.com

SOURCE: Valsoft Corp.