Valsoft Corporation Expands in the Media Publishing Industry with the Acquisition of Aysling

Montreal, QC / ACCESSWIRE / June 26, 2024 - Valsoft Corporation Inc. ("Valsoft") has announced its acquisition of Aysling, a notable provider of advertising operations software for media publishers. This acquisition marks Valsoft's first foray into the media sector, expanding its portfolio with a focus on advertising operations management.

Aysling supports over 200 media publishers by enhancing operational efficiencies through its ERP solutions. Their platform automates selling processes, manages advertising inventory, centralizes CRM data, and assists in accounting processes, offering critical insights to clients.

Anthony Caruso, Investment Partner at Valsoft, highlighted Aysling’s impressive growth and leadership in the advertising operations sector. Rudy Pataro will continue as Managing Director, guiding Aysling's strategic expansion both domestically and internationally.

Aysling, originally part of Fry Communications, aims to leverage Valsoft's resources for product enhancement and global expansion. David Fry, CTO of Fry Communications, expressed optimism about the partnership’s benefits for shared clients.