BRIEF published on 02/26/2026 at 08:05, 1 month 25 days ago PUMA Initiates 2025 Reset with Transition Year Ahead Sales Decline Strategic Initiatives 2026 Outlook 2025 Financial Results PUMA Reset
PRESS RELEASE published on 02/26/2026 at 08:00, 1 month 25 days ago PUMA completes reset in 2025; 2026 designated as transition year PUMA completes reset in 2025; 2026 designated as transition year. Sales decline in FY 2025, strategic plan outlined for FY 2026. CEO focuses on branding & profitability Strategic Plan Sales Decline CEO PUMA Reset
BRIEF published on 02/02/2026 at 13:25, 2 months 20 days ago PUMA Establishes New Business Unit for Training to Drive Growth Growth PUMA Training Business Unit Herzogenaurach
PRESS RELEASE published on 02/02/2026 at 13:20, 2 months 20 days ago PUMA creates separate Business Unit for Training at its global headquarters to sharpen focus on important growth category PUMA establishes new Business Unit for Training at global headquarters to focus on growth in fitness category Growth Fitness PUMA Training Business Unit
BRIEF published on 01/27/2026 at 15:09, 2 months 26 days ago PUMA CEO Responds to ANTA Sports' 29.06% Stake Acquisition PUMA Stake Acquisition Global Strategy ANTA Sports Sportswear Industry
PRESS RELEASE published on 01/27/2026 at 15:04, 2 months 26 days ago Statement by PUMA CEO Arthur Hoeld regarding the announcement by ANTA Sports Products Limited PUMA CEO Arthur Hoeld comments on ANTA Sports' acquisition of stake, expresses commitment to global brand growth and consumer engagement Acquisition Global Brand PUMA Consumer Engagement ANTA Sports
BRIEF published on 01/08/2026 at 15:18, 3 months 14 days ago PUMA Appoints Nadia Kokni as VP of Global Brand Marketing Sports Industry PUMA Brand Strategy Global Marketing Nadia Kokni
PRESS RELEASE published on 01/08/2026 at 15:13, 3 months 14 days ago PUMA appoints Nadia Kokni as Vice President Global Brand Marketing PUMA appoints Nadia Kokni as Vice President Global Brand Marketing. Nadia will lead brand marketing strategy and creative direction for PUMA globally PUMA Vice President Marketing Leader Nadia Kokni Global Brand Marketing
BRIEF published on 12/18/2025 at 17:35, 4 months 4 days ago PUMA SE Secures €608 Million in New Financing Financing PUMA SE Bridge Loan Credit Lines Santander CIB
PRESS RELEASE published on 12/18/2025 at 17:30, 4 months 4 days ago PUMA SE secures additional financing with a bridge loan of €500m and additional confirmed credit lines of €108m PUMA SE secures €600m additional financing through €500m bridge loan and €108m credit lines, enhancing flexibility and liquidity Financing PUMA SE Financial Flexibility Bridge Loan Credit Lines
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